As a founding member of the Green Chamber of Commerce BC (GCCBC), BC Comfort supports businesses that are looking for ways to bridge the gap between traditional business practices and a sustainable economy.
As part of that practice, and in honor of the 2013 GCCBC launch party, BC Comfort wants to encourage businesses to start their own Energy Efficiency Awareness Programs. By following these seven steps, any business can see the benefits of going green.
Step 1: Assemble the Team
The first step in creating an energy efficient workplace is putting together the team that will launch the program. This “green team” should include individuals with knowledge of the various areas within the organization and an energy efficiency champion who will promote the program both in the office and in the community. This team needs to have the support of senior management, which will give credibility to the program and make it easier to implement.
Step 2: Establish a Baseline
In order to quantify improvements in energy efficiency, the team first has to understand how energy is being used. Establishing a baseline for both energy consumption and attitudes about energy efficiency will allow them to focus efforts where they will do the most good and also to evaluate the program’s success.
Step 3: Formulate Objectives
Once a baseline has been established, the green team can formulate objectives. These goals should address both energy usage (e.g., reducing energy use by a particular percentage) and awareness (e.g., increasing the number of employees who practice energy-efficient behaviors). Keep objectives realistic, and pick objectives that are both quantifiable and attainable.
Step 4: Develop a Communications Plan
A good communication plan is vital to launching an energy efficiency awareness campaign. The team needs to identify the target audiences they’d like to reach (e.g., employees, customers, media, etc.) and then develop messages to fit the specific needs of those groups. These messages should be clear and concise; their goal is to both inform people who will be affected by the program and involve them in its implementation.
Step 5: Recognize
Before the energy efficiency awareness program launches, the team should work on plans for cultivating interest and excitement. Inter-departmental competition, awards, and incentive programs will help motivate participants and keep them engaged with the program as it develops.
Step 6: Implement
Once all the plans are in place, it’s time to roll out the campaign. Before the launch, the team should have a document detailing the timing, budget, and location of all activities, and promotion for the program should start two to four weeks before its launch. A big event (possible tied to Earth Day or Energy Efficiency Week) can be used to draw attention, and the team should consider partnering with like-minding organizations to spread the word or provide donations.
Step 7: Evaluate the Program, Track the Results, and Follow Through
The green team’s job isn’t done once the energy efficiency awareness campaign has been launched. As the program grows and matures, team members should work to identify which aspects are working and what needs to be fixed or abandoned. Designated members of the team should keep track of the goals identified in the objectives, and the program should be adapted to fit the changing needs of the campaign.
Finally, don’t forget to celebrate and share the story of your success!
The content of this article has been derived from an official work that is published by the Government of Canada and that the reproduction has not been produced in affiliation with, or with the endorsement of, the Government of Canada. The Original Copy has been published by the office of energy efficiency of Natural Resource Canada.